Kateryna Orel
Questera
2020 – 2023
The Challenge
The challenge was to build an engaging and seamless user experience from scratch. This meant not only designing for a varied audience with diverse gaming preferences but also ensuring that the platform was intuitive, visually appealing, and adaptable as the product evolved. Starting without any existing structures, I needed to develop a strong foundation that could support rapid growth while maintaining high usability standards.
Process
I applied a full-cycle, user-centered design approach to ensure Questera met user needs at every stage. The process included:
Field Research: Conducted extensive user interviews and observations to understand potential players' habits, motivations, and pain points.
Hypothesis Creation and Validation: Based on initial research, I created hypotheses about user behaviors and tested them through prototypes and A/B testing to validate concepts.
Wireframing and Prototyping: Developed low- and high-fidelity wireframes to outline the platform's structure and flow, iterating based on continuous feedback.
Visual Design: Crafted a clean, dynamic digital identity that resonated with the target audience, emphasizing user engagement.
Design System Development: Established a robust design system from scratch to ensure consistency and streamline future updates, making it easier for the development team to maintain the platform's look and feel over time.
Solution
The platform was designed to be highly user-centric, prioritizing a seamless onboarding experience and easy navigation. I focused on creating an immersive user journey that balanced gameplay excitement with clear, straightforward UI elements. The design system laid the groundwork for a scalable approach, enabling consistent user interactions as the platform grew.
Outcome
The results exceeded initial expectations. Questera now has around 100 active players per day, and the startup has already achieved profitability. The user-centered design approach contributed significantly to high user retention and positive feedback from the community, establishing Questera as a successful gaming platform.